By the time you get an email, contact form request or other inquiry, they’re already interested in your products and/or services. One of the biggest reasons they don’t buy is that you’re trying to sell them what you want, instead of what they really want to have. When you learn how to ask better questions, and ditch your sales pitch, you’ll be able to close more sales.

Come to this session and learn:

How to find out what they really want
How the best words to use aren't your own
How helping them buy will reduce the time it takes to close the sale
How helping them buy will help you increase your profits

My rules for running a successful event business: Keep things simple. Be early, but not too early (and definitely dont be late). Make friends. Look out for each other. Learn your tools and RTFM. Experience first. Money second. The end.

Troubleshooting Your Photo Booth

Having issues with cameras, lighting, printers? Come to Bill’s talk where he will discuss some common issues and questions.
Location and venue issues.
How to properly light your photos.
Proper exposure options.
Common issues with printer drivers.
Issues with printers.
Connect issues with peripherals.
Chromakey issues.
Etc.

Scott Kartsounes & Darren Hughes - Protect Your Business' Name, Brand, & Reputation from Theft

As all Photoboothers know, Weddings are the biggest sector of your business. No matter what your company type of the services you offer, Photobooths at Weddings is the core of your business. However, that doesn’t mean you have to limit your earnings to those Saturday nights. There’s 6 other days of the week to earn, which is the topic of this panel.

Join the following industry experts at PBX for an hour-long conversation on how to maximize the revenue for your Photobooth company by targeting such sectors as Corporate, Schools, Nightclubs, Malls, Reunions and more.

Take a look at the exciting side of corporations and LLCs. Revisit some of the basics while exploring advanced secret strategies for getting the most out of your corporation.

KEY BENEFITS/TAKEAWAYS:
Discover the real difference between an C corp, S corp, and LLC
Learn when it is necessary to incorporate your photobooth business
Explore advanced never-heard-of-before tax saving and asset protection strategies

PARTY FOR KEY PASS HOLDERS AND EXHIBITORS - SOUTH POINT SHOWROOM - SPONSORS MAX and DAS

Scott Faver - BREAKFAST WITH THE GAME MASTER - (BYOB bring your own breakfast lol) - BALLROOM

A Mashup of Information and Experience to design, improve and elevate your next formal in-person get-together.
Use defining moments to bring meaning & connection.
Explore the Power of Gathering with Intention.

Why Photo Booths $$$$- One way of making lots of Money
Introduction and Ideas on Proven Ways to Make Money with Photo Booths
From First Timers to Seasoned Pros
Something for everyone and Lots of Give-a-ways
See you There!

It's time to fire the anti-sales department. In this session, seasoned entrepreneur and Check Cherry co-founder Judd Lillestrand will cover seventeen ways he sees event-based entrepreneurs hurting their businesses and killing sales opportunities. While often well-intentioned, these items lower growth, profitably, and the overall satisfaction of running your business.

Highway Radio (The Voice of Vegas) and Vibe 99.7 (along with their multiple related stations) has been a valued sponsor of MEX since the start of our Mobile Beat re-launch so I am thrilled to announce they are extending and expanding their support in 2023 with, among other things that will be announced later, a brand new education seminar offering to MEX Key Pass holders.
Fernando G, Marketing / Promotions director and one of their lead DJs will be presenting to you tips on "Strengthening Your MC & MIC Technique" .
When you are not in the Vegas area you can also catch the streams of all their stations at www.highwayradio.com .

Controlling The Things You Can and Running With The Things You Can’t
DESCRIPTION
Country music icon Dolly Parton once said “We cannot direct the wind, but we can adjust the sails.”
Mobile DJs have to deal with situations that cause changes on a frequent basis. From clients who change songs to vendors who need certain accommodations for their work, we have to be able to pivot and adjust, while still maintaining control one of the most important elements of a client’s event! Circumstances that present obstacles at events are part of the job, and knowing how to determine which ones you can control and which ones are uncontrollable can be beneficial.
In this seminar, industry veteran Rob Peters discusses how to deal with change and the unexpected in your mobile DJ business and throughout an event. Using real industry situations and examples, Rob will help DJs and business owners understand how DJs handle change can be beneficial, and/or could affect the bottom line. From contract issues with clients to specific event situations, this seminar will help DJs be better prepared.

Marketing is a discipline which requires planning, implementation and analysis. This year at PBX we will explore the fundamental planning and marketing tactics a photo booth company should take to ensure they position their brand, engage and educate their target audience and ultimately drive enquires for their service.

Four simple tactics to help drive tangible results:
• Business and Marketing Planning
• Branding & PR
• Using the right promotional tools including social media and email marketing
• SEO to drive enquiries

KEY BENEFITS/TAKEAWAYS

Marketing is a science, made up of various tactics. Join me where we will explore tangible actions you can take within your business, provided by a qualified marketing professional.
Learn how to plan and budget for your marketing activity.
Come away with knowledge on 3 easy to implement marketing tactics, to position and promote your business to engage your target audience and drive enquires.

DAS - Speaker Demo - DAS Audio Stage at the South Point Showroom
DJ-ing outside of the (pizza) box! 12-noon – 1pm

Come by Tuesday and Wednesday to see the past, present, and future of Audio for DJs & Events!

DAS Audio’s VP of Sales is not your average sales guy, Darrin “B-SIDE” Young is an industry veteran who has won several awards for his patented audio designs for some of the most revolutionary concepts.

Stop by for a short workshop and demo of the latest technology to hit the market. See how wireless technology (Phase, DAS ControlTM ) is changing the game and can streamline your setup time to create a cable free event! Learn how Serato Stems can be useful even if you’re not a remix DJ. Oh, and there’s free pizza too, while supplies last.

10 Advanced Techniques To Improve Your Wedding DJ Performance. This seminar will be will be on the Overall Mindset of being an elite MC and going into all the wedding aspects/moments. It will have some great content, fun on stage moments to perform, engaging flow, real examples on video, and lots of helpful takeaways for both beginners and advanced DJs.

A summary of the Selfie Museum business model - what has worked and what has not - if looking for passive income this is a great opportunity for the creative person to invest time & a small investment to get a great ROI !
KEY BENEFITS/TAKEAWAYS
-create a passive income business model to complement mobile entertainment services
-getting started - money saving tips to minimize financial investment

You Can Do It

What if you could make it easier for your customers to buy, which makes it easier for you to sell? How much time would that save you, and how much more profit could that make your Photo Booth or DJ company? This session will help you see a different path to selling more weddings and events, at higher profits for you. You'll walk away knowing the answers to these questions:

Takeaways:

Which is better, packages or a-la-carte pricing?
Should you put pricing on your website?
Are you maximizing your calendar inventory for profit?

In today’s photo booth industry, companies are attempting to get ahead. But what if getting ahead meant more cooperation and less competition? The idea of community over competition is more than a trendy hashtag.
I plan to present how community over competition is a valid business and marketing approach that will solidify their company in the industry.

How to monetize your music for film and television.

Join Music licensing & sync coordinator Jesse James Felice at MEX for a deep dive into the world of music licensing. Topics include pitching music, contacting music supervisors, metadata, song tagging, PROs, contracts, split sheets, and networking.

Key benefits/takeaways

- Understanding licensing music for film and TV from an objective perspective.

- How and when to make contact with a music supervisor correctly.

- Tips, tricks, and industry standards, including metadata, song tagging, research, and pitch structure.

PRESENTATION TITLE
I built a 6 figure DJ Biz and you can too!
DESCRIPTION
Dare to dream big and get crystal clear on your vision for your business! Learn how to scale your business to reach 6 figures and beyond by inhabiting the right mindset and strengthening your relationships.
KEY BENEFITS/TAKEAWAYS
1) Steps on how to create a clear vision that speaks to your personal uniqueness and lights you up!
2)Tips, strategies and proven methods that show you how stepping into your leadership and committing 100 percent will help you in achieving your financial goals.
3)Guidence and coaching on the importance of cultivating community bonds and how to strengthen your relationships to grow your business.

MEX & PBX EXHIBIT FLOOR OPEN 5 pm - 9 pm on TUESDAY

PARTY FOR KEY PASS HOLDERS AND EXHIBITORS - SOUTH POINT SHOWROOM - SPONSORS CURATOR AND PB BACKDROPS & MORE

DESCRIPTION
Why is it that some DJ’s Businesses explode while others stay stuck? Step outside your comfort zone
and hear how successful DJs find fresh money in surprising new places.
KEY BENEFITS/TAKEAWAYS
- Use Leverage (Other People’s time and money)
- Upgrade your Belief
- Don’t Own a Job
- Create a promotional plan that pays you to attract dream clients and book more gigs.

Convert More Leads with Less Effort – Why Your CRM Matters

Life Happens: How to Stay Motivated
DESCRIPTION
My speech is not about the gear, the tech, the marketing or the parties. It is about the other part of the game. The mental part. Strategies and perspective to keep yourself motivated and moving forward when you are stuck and can’t get out of your own way or when life gets IN your way.
KEY BENEFITS/TAKEAWAYS
Mental Strategies: Life is choices.. either you choose to let your situation control you or you control the situation. Make a list of what you can and can't control.. focus on what you can.. that is your power. When you wake up in the morning during times of crisis and distress it's hard to get out of bed.. Keep your phone/ alarm out of reach so that it forces you to get up to shut it. Once youre out of bed.. make your bed... not only is it something you can control, it'll keep you from going back in it. (basically these types of tips)
Silver Linings : What we did with Kindness For Christopher in the wake of his death to change the world... nuff said!!
When it comes to your mind... If I personally traced back over all the years of what's held me up most, terrified me most, kept me held back from my complete potential, killed more of my dreams and led me to make some bad decisions ...it would be the thing between my two ears... that voice that talks to you... that inner dialog.. that's not God talking to you.. If your thoughts could turn into an actual human being would you be friends with him/her ?? Probably not... so give that voice a name.. personify it.. and tell them to STFU!!!
Your 'Why?" ...for me it was my wife and daughter. Whats yours? Self exploration.. a life audit. Teaching that if you don't prioritize newness and adventure all your left with is a life full of appointments and responsibilities.
remembering that being a DJ isn't just what you do.. it's what you are.. and you're not only a DJ you're an Entrepreneur.. what's the definition of an entrepreneur? "Someone who jumps off a cliff and builds a plane on the way down!! "

PRESENTATION TITLE
What Is Your Time REALLY Worth?
DESCRIPTION
Discover how much time you actually spend preparing for and facilitating events. Then learn how to charge accordingly and overcome price based objections.
KEY BENEFITS/TAKEAWAYS
1.) An easy to follow and totally customizable step by step breakdown of how many hours we as MCs and DJs
spend preparing for and facilitating weddings and other events. (Audience participation is highly encouraged and each attendee can break down their own process
in real time.)
2.) “The Math” to show each attendee how much they are actually charging per hour so they can determine if this is acceptable to them or if they need to raise their
prices to avoid being underpaid.
3.) Specific and powerful examples of how to use this time-based pricing structure in negotiations to easily and confidently overcome any price-based objections.

Developing a Successful Sales Campaign
Sales Funnels, Strategies, Tactics, & Tools
This course will review the basics of designing and executing a successful sales & marketing campaign.
Attendees will receive valuable techniques and useful tools to implement sales activities for 2023.
Consumer buying behaviors have evolved since the proliferation of online shopping and digital
advertising. To succeed in sales in the digital age, it’s vital to meet potential customers where and how
they shop.

MEX & PBX EXHIBIT FLOOR OPEN 11 am - 5 pm on WEDNESDAY

How To "Move Your Camera" To Achieve AMAZING "OMG" moving shots!

DAS - Speaker Demo
DJ-ing outside of the (pizza) box! 12-noon – 1pm

Come by Tuesday and Wednesday to see the past, present, and future of Audio for DJs & Events!

DAS Audio’s VP of Sales is not your average sales guy, Darrin “B-SIDE” Young is an industry veteran who has won several awards for his patented audio designs for some of the most revolutionary concepts.

Stop by for a short workshop and demo of the latest technology to hit the market. See how wireless technology (Phase, DAS ControlTM ) is changing the game and can streamline your setup time to create a cable free event! Learn how Serato Stems can be useful even if you’re not a remix DJ. Oh, and there’s free pizza too, while supplies last.

PRESENTATION TITLE
Included: The Power of Music
DESCRIPTION
Only 14% of the music on the radio is performed by women. Only 1% of dance music on the radio in the UK is by women. Where I live in southern California, half of the people are Latino. Yet in any grocery store or big box store here, the only Spanish music you’ll hear is white-washed mainstream pop (Pitbull, Shakira).
Inclusivity is no longer a fringe concept or something that can be overlooked. As DJs, the power is in our hands to change situations like these. When you perform for the general public, does the demographic of your music (or staff) loosely match the demographic of your audience?

KEY BENEFITS/TAKEAWAYS
In this seminar, you’ll learn:
why inclusivity is a concept that brands (like yours) are embracing in record numbers
the importance of representation (in your music, on your staff)
how to expand your music knowledge into unfamiliar genres
how to leverage your commitment to inclusivity to book more gigs
how (and why) to get certified as a woman-owned or minority-owned business

From Start to Finish - Set your Business up for Success with Darkroom Booth
Whether you are using Darkroom Booth for the first time or want to learn about powerful features most users don't even know exist - this master class is for you. Wally will teach you how to easily and efficiently set up Booth for your events and show you how to unlock the full potential of Darkroom Booth Software to scale and streamline your business, build value for your customers and maximize your profits.

You Failed the Venue Job Interview, Now What?
DESCRIPTION
This is not about working for the venue but rather working at a venue when performing DJ/photobooth services. -And how to change their perception of DJs in general.

KEY BENEFITS/TAKEAWAYS

1. How to get more referrals from the venue the right way.
2. how to get the venues to be your biggest chearleader.
3. -how to show the venues and other vendors that you are not like all those other DJs.
4. Its not about the music, but how the venues and other vendors perceive DJs.

PRESENTATION TITLE

“Return of the Empire – Making your brand unstoppable”

DESCRIPTION

In my seminar, I will walk the attendees through the process of
creating an unstoppable brand that will lock down the market
and allow them to dominate their competition. I will explain
how to acquire the resources and funding necessary to make
such a move. I will teach them about the infrastructure that is
required to take on such growth and most of all, I will show

them the potential that they all possess

KEY BENEFITS/TAKEAWAYS

Do what you love and stop holding yourself back

Growth is not as difficult or scary as it appears

Learning to let go, you can’t do everything so you need to teach / train others to do more for you

Ursula McKinley - MASTER CLASS - The importance of content marketing and how to use it to drive and convert sales.

DESCRIPTION
We know, we know. We’ve heard it all before. Bridal shows are for desperate DJ companies
who can’t fill their calendar organically. It’s a pretty darn good chance that when we start a
convo with a peer about Bridal Shows, we will be quickly interrupted with “Yo, man, we don’t
need to do Bridal Shows anymore.” But, here is our deal to you…if you come with an open
mind, we are going to smash your perceptions about Bridal Shows. We will convince you that,
no matter how successful you are now, Bridal Shows and Expos should be a concrete part of
your marketing plan and will help you grow a business that is built to last.
KEY BENEFITS/TAKEAWAYS
You will learn that Bridal shows are NOT about filling this or even next year’s event calendar.
Learn why the couple of hours before the show opens might be more important than the
hours the show is live. We will teach you what to bring and how to use it. And get this, you will
take-away that booking events at the show is not even the primary objective.

Running a DJ or photo booth business in today’s digital world presents unique new challenges. Industry veteran Darren Hughes of Event Intelligence has identified the most critical problems holding back event companies online. If you are not booking more than 90% of your events through your website, or you simply want to expand or grow your business, you will want to attend this master class for a hands-on look at real problems and actionable solutions. Give your clients the ability to book, plan, and manage their events interactively on your existing website while providing more personalized, one-on-one service. Convert your site from a boring, static
brochure into a fun, interactive destination. Give your clients the tools they want and need, and a reason to visit your website again and again. Manage your clients, events, and staff through Event Intelligence’s powerful cloud-based platform. Join the ranks of nearly ten thousand other DJs, entertainers, photo booth operators, and other event companies in two dozen countries worldwide who use Event Intelligence to run their business and stay organized. Seating is limited, so please arrive early.

Game: Texas Hold-em’ Poker Tournament
Location: South Point Casino Poker Room
Date: Wednesday, February 22, 2023
Time: Cards in the Air at 7pm
Check-in and pay at the poker room by 6:30pm to confirm your seat. Maximum players = 100
Fee: Entrance fee = $75
Re-Buys/Add-ons available within the first hour
Final Table cashes (Top 9 players)
Raffle prizes worth over $5,000 (each player gets a free ticket)
REGISTER HERE: PBXpoker.com
Come play and compete, socialize and meet new friends from all over the world, plus vendors and suppliers in the DJ and Photo Booth industry. Additionally, have a chance to play against show producer and owner, Rob Savickis. Knock him out of tournament and win free tickets to future shows and more!
Last year’s final table cash prize pool was over $6,500!!

PARTY FOR KEY PASS HOLDERS AND EXHIBITORS - SOUTH POINT SHOWROOM - SPONSORS MOBIBOOTH & SNAPPIC

MEX & PBX EXHIBIT FLOOR OPEN 10 am - 2 pm on THURSDAY

Double Your Revenue in 2023 With 5 Automation Secrets

If you’re stuck doing the day-to-day running of your business; who’s out there growing it? Let’s dive into the 5 key pillars of running a profitable business, and how automation can be used to double revenue & boost profits - all while giving you your time back to focus on growth

Key take-aways:

Learn how to stop being the bottleneck in your business - free up your calendar with Delegation, elimination and automation. We’ll look at some key automations we can implement to make your business grow without you. Those who attend get 10 pre-written automations, perfect for enhancing their customer journey.

There are 5 key methods to boosting any business; Number of Leads, Conversion Rate, Number of Transactions, Average Sale Value & Margins. We’ll look at a few ways to boost each of these areas, and those who attend will get a “cheat sheet” with over 400 ways to grow their business.

There’s more to automation than just sending automatic emails. We’ll look at how we can integrate with third party software to build relationships with suppliers & venues, and build a referral funnel to gain more business.

Master Class - Snappic - VideoFX Master Class - Damir Ilieski