February 22
Tuesday 11:00 AM 1 Hour

Like what Billy Beane of the Oakland A’s did for the world of talent evaluation and competitive analytics, “Moneyball” is what we have come to call our epiphany on rethinking everything we do in realm of growing and marketing a business in the Wedding and Private Event Industry. Moneyball is Encore Consulting’s flagship seminar, given to rare reviews at Wedding MBA and MobileBeat conferences. Only show up if you want to win BIG and be built to last. Come with an open mind and be prepared to Rethink. Everything.
It is 2021, what are the modern methods of persuasion? Who is REALLY your client? How do you build a business for the next 10 years, not just next year’s event calendar? How do I truly differentiate my business from my peers, in a powerful, meaningful way? These are the questions we will answer and send you away with actionable takeaways you can implement to your business immediately.

About John Roach and Richard Cranston

Richard Cranston started Encore Events, a 13-Unit Multi-Op DJ company in 1998. John Roach has been the General Manager for Encore since 2005. Encore Consulting is the evolution of our event entertainment business that has been blessed with success and growth since its inception. 23 years in this space has provided us with a PhD-level education in building an event business that will last. Two huge revelations in our business education were: “You Succeed when Your Friends Succeed” and “Mentors are Critical”. When knowledge is gained from professionals who have already been where you want to go, the road is so much easier to navigate. These principles are the driving force of Encore Consulting.
Since it’s inception, Encore Consulting has delivered seminars at Wedding MBA and Mobile Beat Conferences, as well as hosting countless DJ roundtable trainings during the pandemic.
During the Pandemic of 2020, we also launched a DJ Industry Podcast and YouTube show called the Real DJ Show, which has featured some of the most prominent names in the industry including Joe Bunn and Nick Spinelli.

John Roach and Richard Cranston

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