Expanding Your Brand With Twitch: One DJ’s Success Story
When other DJs were lost without club gigs because of the pandemic, NYC-based DJ Mike Márquez utilized the global audience of Twitch, to showcase his talents and land sponsorships with some of the industry’s biggest companies. He also gained opportunities to play on radio stations across the country, and interview some of the world’s biggest DJs and Producers. His utilization of live streaming on Twitch has also brought his post-pandemic bookings back in a big way. Join Mike as he shares his tips and secrets to utilize live streaming to help your business as well.
KEY BENEFITS/TAKEAWAYS
In this session, Márquez will show you the keys to his success, and explain how you can utilize the streaming platform to further optimize your bookings and enhance your brand not only to your current fanbase, but to a global audience. Topics will include: integrating live-streaming to your current business model; how to generate revenue on and off the platform; how to build viewership; live-streaming remotely and ways to cross promote your streams and business / brand.
About Mike Marquez
When other DJs were lost without club gigs because of the pandemic, New York City based DJ
Mike Márquez utilized the global audience of Twitch, to showcase his talents and land
sponsorships with some of the industry’s biggest companies. Starting with a stream on a
Sunday morning where he DJed outside, underneath the Brooklyn Bridge to show the sunrise in
NYC to his Twitch audience, Mike would go on to stream his “Sunrise Sessions” no matter the
weather. Mike would also add a stream on Monday evenings going all over NYC to capture the
sights and sounds of the city for what became known as the “Sunset Sessions.” Mike streamed
these two shows for 52 consecutive weeks (1 year) not only providing visuals but breaking new
music on his streams no matter the weather, DJing through Heat or Cold; Rain, or (in)famously
Snow. His innovative style would not only amass him over 4,000 followers on Twitch but also
give him the opportunity to play on radio stations across the country, and interview some of the
world’s biggest DJs and Producer with his “DJs After Dark” show, also on Twitch. His utilization
of streaming also has brought his post-pandemic bookings back in a big way with gigs along the
East Coast, including Bahia Mar Pool Party (Ft. Lauderdale), DAER Nightclub (Atlantic City) and
NYC Dope Day Party (NYC) and has led to him being the authority on “mobile” streaming and
its utilization to real world bookings.
Mike can be currently heard every Friday evening on his weekly mix show “Diaries of a House
Head” on Mix93FM in L.A. (9pm PT/12amET). You can also catch Mike on Twitch for his Sunset
Sessions every Monday at 5pm ET, and Saturdays (1pm ET) for “DJs After Dark” with replays
archived on his YouTube Channel: www.youtube.com/djmikemarquez. You can follow Mike on
Instagram: www.instagram.com/djmikemarquez, Twitter: www.twitter.com/djmikemarquez,
Facebook: www.facebook.com/djmikemarquez, and TikTok @djmikemarquez
Mike Marquez
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