Alan Berg - You down with OPP? Obsessively Pricing for Profits - BALLROOM
What if you could make it easier for your customers to buy, which makes it easier for you to sell? How much time would that save you, and how much more profit could that make your Photo Booth or DJ company? This session will help you see a different path to selling more weddings and events, at higher profits for you. You'll walk away knowing the answers to these questions:
Which is better, packages or a-la-carte pricing?
Should you put pricing on your website?
Are you maximizing your calendar inventory for profit?
About Alan Berg
With more than 25 years in sales, marketing and sales management, Alan Berg is uniquely qualified to help wedding and event businesses succeed. He was recently included in the “Top 75 Speakers To Watch” by Motivator Music on LinkedIn, alongside Tony Robbins, Gary V and Dave Ramsey. He’s the wedding and event industry’s only Certified Speaking Professional™ and one of only 38 Global Speaking Fellows worldwide!
Alan has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.
Alan has presented in 14 countries, 5 of them in Spanish and recently in French (both of which he taught himself). He’s the author of 6 books including his most popular book: “Shut Up and Sell More Weddings & Events” and his latest: “Why Are They Ghosting Me?”. He speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.