Ursula McKinley - How To Actually Market A Photo Booth Business - PBX SEMINAR - BALLROOM

February 21
Tuesday 11:00 AM 1 Hour

Marketing is a discipline which requires planning, implementation and analysis. This year at PBX we will explore the fundamental planning and marketing tactics a photo booth company should take to ensure they position their brand, engage and educate their target audience and ultimately drive enquires for their service.

Four simple tactics to help drive tangible results:
• Business and Marketing Planning
• Branding & PR
• Using the right promotional tools including social media and email marketing
• SEO to drive enquiries


Marketing is a science, made up of various tactics. Join me where we will explore tangible actions you can take within your business, provided by a qualified marketing professional.
Learn how to plan and budget for your marketing activity.
Come away with knowledge on 3 easy to implement marketing tactics, to position and promote your business to engage your target audience and drive enquires.

About Ursula McKinley

Ursula Murphy is a professional marketer with 20 years’ experience in Branding, PR, Marketing and Event Management. She spent 13 years at agency working with global brands such as Hilton, Subway and Google, before launching her own business UM Consultants.

A leader in her field, she is a member of the Chartered Institute of PR, a Fellow of the Chartered Institute of Marketing, a Google graduate and sat on the Marketeers board for Facebook in Europe for the last 5 years.

One of Ursula’s first clients in 2015, was the first mirror photo booth company in Ireland. Seeing a gap in the market between PR, Events, Digital Marketing and Photo Marketing the company was rebranded, relaunched and Ursula became the co-founder of Media Lab NI.

The company currently hosts 19 different photo booth products and utilises a number of software’s to undertake 300 weddings and 200 corporate events each year. In addition, the company manages an array of large corporate activations and permanent installs across the UK, Ireland and Europe.

Fast forward 3 years and, she was implementing the marketing for 22 photo booth companies across the world before developing a concept with her business partner Sammy English to help Mirror Booth Owners professionally position and market their business with a monthly marketing subscription website Mirror Booth Club (MBC), which was relaunched in 2022 as www.photoboothmarketing.com an innovative hub for owners and suppliers to come together, learn and grow their businesses collectively – driving our industry forward!

To date Ursula and the team at Photo Booth Marketing has created over 450 professional marketing videos, 6,000 professional marketing images, and mentored in excess of 2,500 owners across the globe. She has helped new owners to grow a sustainable business, and even assisted them in securing many 6 figure jobs.

In additional Ursula has helped to create and launch 170 photo booth brands, their marketing materials and websites.

Ursula McKinley

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