Alan Berg - Stop selling photo booths and music, and start selling the experience - BALLROOM
By the time you get an email, contact form request or other inquiry, they’re already interested in your products and/or services. One of the biggest reasons they don’t buy is that you’re trying to sell them what you want, instead of what they really want to have. When you learn how to ask better questions, and ditch your sales pitch, you’ll be able to close more sales.
Come to this session and learn:
How to find out what they really want
How the best words to use aren't your own
How helping them buy will reduce the time it takes to close the sale
How helping them buy will help you increase your profits
About Alan Berg
With more than 25 years in sales, marketing and sales management, Alan Berg is uniquely qualified to help wedding and event businesses succeed. He was recently included in the “Top 75 Speakers To Watch” by Motivator Music on LinkedIn, alongside Tony Robbins, Gary V and Dave Ramsey. He’s the wedding and event industry’s only Certified Speaking Professional™ and one of only 38 Global Speaking Fellows worldwide!
Alan has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.
Alan has presented in 14 countries, 5 of them in Spanish and recently in French (both of which he taught himself). He’s the author of 6 books including his most popular book: “Shut Up and Sell More Weddings & Events” and his latest: “Why Are They Ghosting Me?”. He speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.